Privacy policy
Last updated: September 22, 2026
Hair Queen LA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Hair Queen LA is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify or be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:
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Contact information, including your name, postal address, billing address, shipping address, phone number, and email address.
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Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment-related information. Payment card information may be processed directly by our payment providers.
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Account information, including your username, password, preferences, and settings.
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Transaction information, including products you view, add to your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
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Communications with us, including information contained in customer service inquiries, emails, text messages, reviews, and other communications.
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Device information, including information about your device, browser, operating system, network connection, IP address, cookie identifiers, and other unique identifiers.
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Usage information, including information about how, when, and where you interact with or navigate the Services.
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Marketing and preference information, including your preferences, interests, responses to marketing communications, and inferences about products or services that may interest you.
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SMS and mobile information, including your mobile phone number, SMS opt-in status, consent records, text-message preferences, and information relating to your receipt of text messages from us.
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you, including when you create an account, place an order, visit or use the Services, subscribe to marketing communications, sign up for text messages, submit a review, contact customer support, or otherwise provide us with information.
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Automatically through the Services, including from your device when you use our Services or visit our website, and through cookies, pixels, tags, and similar technologies.
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From our service providers, including when we engage third parties to provide technology, payment processing, analytics, customer support, marketing, messaging, fulfillment, shipping, or other services on our behalf.
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From our business partners and other third parties, including advertising, marketing, affiliate, analytics, social media, and other partners.
How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use personal information to provide and improve the Services, including to:
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Process and fulfill orders and payments.
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Arrange shipping and delivery.
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Process returns, exchanges, and cancellations.
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Create, maintain, and manage customer accounts.
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Remember your preferences and items of interest.
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Provide customer support.
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Enable you to submit product reviews.
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Recommend products or services that may be relevant to you.
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Improve our website, products, services, and customer experience.
Marketing and Advertising
We may use personal information to send marketing, advertising, and promotional communications by email, text message, or postal mail, where permitted by applicable law.
We may also use information about your interactions with our Services, including products viewed, added to your cart, or purchased, to personalize marketing and advertising.
Where required by applicable law, we obtain consent before using cookies, pixels, or similar technologies for advertising or analytics purposes. You may withdraw or change your choices through our cookie preferences or Your Privacy Choices page.
SMS and Text Messaging
If you voluntarily provide your mobile phone number and opt in to receive
text messages from Hair Queen LA, we will use your mobile number and SMS
consent information to send the text messages you requested, including
promotional messages, appointment reminders, order-related communications,
and customer service messages.
No mobile information will be shared with third parties or affiliates for
marketing or promotional purposes. All the above categories exclude text
messaging originator opt-in data and consent; this information will not be
shared with any third parties.
We may share your mobile phone number only with service providers that
deliver text messages on our behalf, solely to provide messaging services
to Hair Queen LA.
Your SMS consent is not a condition of purchasing goods or services from
Hair Queen LA.
Message frequency varies. Message and data rates may apply. Reply STOP to
opt out at any time. Reply HELP for help, or contact us at
info@hairqueenla.com or +1(323) 327-5052.
Security and Fraud Prevention
We use personal information to authenticate accounts, provide secure payment and shopping experiences, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, protect our Services and users, and maintain the security of our systems.
If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other account credentials with anyone else.
Communicating With You
We use personal information to communicate with you, provide customer support, respond to inquiries, provide information about your orders and account, and maintain our relationship with you.
Legal and Compliance Purposes
We may use personal information to comply with applicable laws and regulations, respond to valid legal processes and requests from government agencies or law enforcement, investigate or participate in litigation or other legal proceedings, enforce our terms and policies, and protect our legal rights.
Cookies, Pixels, and Similar Technologies
We and our service providers, analytics providers, advertising partners, and marketing partners may use cookies, pixels, tags, SDKs, and similar technologies on the Services.
These technologies may be used to:
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Keep the Services functioning properly.
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Remember items in your shopping cart.
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Understand how visitors use our Services.
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Measure website and advertising performance.
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Personalize content and advertising.
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Understand interactions with our marketing campaigns.
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Detect fraud and maintain security.
Depending on your location and applicable law, our advertising and analytics partners may include Meta, Google, TikTok, Pinterest, Shopify, and other technology, advertising, analytics, review, and affiliate providers.
Where required by law, we request your consent before using non-essential advertising or analytics technologies. You can change your cookie choices at any time through our cookie preferences.
You may also opt out of the sale or sharing of personal information for purposes of cross-context behavioral advertising through our Your Privacy Choices page:
https://hairqueenla.com/pages/data-sharing-opt-out
We recognize Global Privacy Control ("GPC") signals where required by applicable law.
Other than GPC, we do not respond to "Do Not Track" signals sent by your web browser or device.
How We Disclose Personal Information
We may disclose personal information to third parties in the following circumstances:
Service Providers and Contractors
We may disclose personal information to service providers, contractors, and other vendors that perform services on our behalf, including:
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Shopify and e-commerce technology providers.
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Payment processors.
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Shipping and fulfillment providers.
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Cloud storage providers.
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Customer support providers.
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Email marketing providers.
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SMS and messaging providers.
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Analytics providers.
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Website and technology providers.
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Product review providers.
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Fraud prevention and security providers.
These providers are permitted to process personal information only as necessary to provide services to us and subject to applicable contractual and legal requirements.
Advertising and Marketing Partners
We may disclose certain personal information to advertising and marketing partners for advertising, measurement, analytics, attribution, and related purposes.
Depending on the circumstances and applicable law, these disclosures may constitute a "sale" or "sharing" of personal information under California law, including when information collected through cookies, pixels, or similar technologies is used for cross-context behavioral advertising.
These disclosures may involve categories such as identifiers, commercial information, internet or other electronic network activity, and inferences.
You may opt out of the sale or sharing of personal information for cross-context behavioral advertising through our Your Privacy Choices page:
https://hairqueenla.com/pages/data-sharing-opt-out
SMS and mobile opt-in information is excluded from these advertising disclosures. We do not sell, rent, or share your mobile phone number, mobile opt-in information, SMS consent data, or text messaging information with third parties for their own advertising or marketing purposes.
Your Directions or Consent
We may disclose information when you direct us to do so, request that we do so, or otherwise consent to the disclosure.
For example, this may occur when you request that we ship a product, use a social media feature, connect an account, or otherwise instruct us to provide information to a third party.
Affiliates
We may disclose personal information to our affiliates or other companies within our corporate group for legitimate business purposes, subject to applicable law.
Business Transactions and Legal Requirements
We may disclose personal information in connection with an actual or proposed business transaction, such as a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction.
We may also disclose information when necessary to comply with applicable laws, regulations, subpoenas, court orders, warrants, or other legal processes; enforce our terms and policies; or protect and defend the Services, our rights, our customers, our users, or others.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit through the Services may be transmitted to and processed by Shopify and third parties located in countries other than where you reside.
We may also use certain Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify.
Shopify may process personal information for purposes associated with these features. Depending on where you live, Shopify may be responsible for certain processing activities and for responding to requests relating to those activities.
For more information about how Shopify processes personal information, please review the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/app-users
Depending on where you live, you may also exercise certain rights relating to Shopify's processing through the Shopify Privacy Portal:
https://privacy.shopify.com/en
Third-Party Websites and Links
The Services may contain links to websites, applications, or online platforms operated by third parties.
If you follow a link to a website or service that we do not own or control, you should review that third party's privacy policy, security policy, and terms.
We are not responsible for the privacy, security, content, or practices of third-party websites or services.
Information you provide through public or semi-public venues, including third-party social networking platforms, may be visible to other users of those platforms and may be used by those platforms according to their own policies.
Our inclusion of a third-party link does not necessarily constitute an endorsement of that third party, its services, or its practices.
Children's Data
The Services are not intended for children.
We do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are a parent or legal guardian and believe that a child has provided personal information to us, you may contact us using the information provided in the Contact section below and request that the information be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
However, no security measure is perfect or impenetrable, and we cannot guarantee the absolute security of your personal information.
Information transmitted over the internet may not be completely secure while in transit. We recommend that you avoid sending sensitive or confidential information through unsecured communication channels.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, maintain accounts, complete transactions, comply with legal and accounting obligations, resolve disputes, prevent fraud, enforce agreements, and protect our legal rights.
Specific retention periods for certain categories of information are described in the Notice to California Residents below.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information:
Right to Access / Know
You may have the right to request information about the personal information we collect, use, disclose, sell, or share about you.
Right to Delete
You may have the right to request deletion of personal information that we maintain about you, subject to applicable legal exceptions.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Portability
You may have the right to receive certain personal information in a portable format and, in certain circumstances, request that we transfer it to another entity.
Right to Opt Out of Sale or Sharing
Depending on where you live, you may have the right to opt out of the sale of your personal information or the sharing of personal information for cross-context behavioral advertising.
You may exercise this right through our Your Privacy Choices page:
https://hairqueenla.com/pages/data-sharing-opt-out
Where required by applicable law, we recognize Global Privacy Control signals as an opt-out request.
Marketing Communications
You may opt out of promotional emails by using the unsubscribe link contained in our marketing emails.
You may opt out of marketing text messages by replying STOP to a message from us.
Opting out of marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates, account notices, or other communications necessary to provide Services.
SMS Consent and Mobile Information
We do not sell, rent, or share your mobile phone number, mobile opt-in information, SMS consent data, or text messaging information with third parties for their own advertising or marketing purposes.
We may share this information with service providers that assist us in providing text messaging services, but only as necessary to provide those services on our behalf.
UK and European Economic Area Rights
If you reside in the United Kingdom or European Economic Area, and subject to applicable exceptions and limitations, you may also have the right to:
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Object to certain processing of your personal information.
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Request restriction of certain processing.
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Withdraw consent where we rely on consent as our legal basis for processing.
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Exercise other rights provided by applicable data protection laws.
Withdrawing consent does not affect the lawfulness of processing performed before consent was withdrawn.
You may exercise applicable privacy rights by contacting us using the information in the Contact section below.
We will not discriminate against you for exercising applicable privacy rights.
We may need to verify your identity before processing certain requests, as permitted or required by applicable law.
You may also use an authorized agent where permitted by law. We may require proof that you authorized the agent to act on your behalf and may require you to verify your identity directly with us.
Notice to California Residents
This section applies to California residents and supplements the rest of this Privacy Policy.
It describes our practices during the 12 months preceding the "Last updated" date above.
Categories of Personal Information We Collect
During the preceding 12 months, we may have collected the following categories of personal information:
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Identifiers — such as name, postal address, email address, phone number, account name, IP address, cookie IDs, device IDs, and other online identifiers.
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Customer records — such as name, address, telephone number, and payment card information.
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Commercial information — such as products viewed, added to cart, purchased, returned, exchanged, or otherwise considered, as well as purchase history.
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Internet or other electronic network activity — such as browsing activity, interactions with the Services, and information about your device and browser.
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Approximate geolocation — such as general location derived from an IP address.
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Audio, electronic, or visual information — such as photographs, videos, or other content you voluntarily submit through reviews, customer support, or other features.
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Inferences — such as preferences, interests, or characteristics inferred from the information described above.
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Sensitive personal information — such as account login credentials and payment card information where applicable.
We collect these categories from the sources and use them for the purposes described in the Personal Information Sources and How We Use Your Personal Information sections of this Privacy Policy.
Personal Information We Sell or Share
We do not sell personal information for money.
However, California law defines "sharing" to include certain disclosures of personal information for cross-context behavioral advertising.
During the preceding 12 months, we may have shared the following categories of personal information with advertising and marketing partners for cross-context behavioral advertising:
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Identifiers, including IP address, cookie IDs, device IDs, and hashed email addresses or phone numbers where applicable.
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Commercial information, including products viewed, added to cart, or purchased.
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Internet or other electronic network activity.
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Inferences.
These advertising and marketing partners may include providers such as Meta, Google, TikTok, Pinterest, and other advertising or marketing technology providers.
These disclosures may constitute "sharing" under California law even though we do not sell personal information for monetary consideration.
California residents may opt out of the sale or sharing of personal information through our Your Privacy Choices page:
https://hairqueenla.com/pages/data-sharing-opt-out
California residents may also use a recognized Global Privacy Control signal where applicable.
Important SMS and Mobile Information Restriction: We do not sell, rent, or share your mobile phone number, mobile opt-in information, SMS consent data, or text messaging information with third parties for their own advertising or marketing purposes. SMS consent information is used to provide the text messaging services you requested and may be disclosed only to service providers necessary to provide those services on our behalf.
We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.
Personal Information Disclosed for Business Purposes
During the preceding 12 months, we may have disclosed the following categories of personal information to service providers and contractors for business purposes:
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Identifiers.
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Customer records.
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Commercial information.
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Internet or other electronic network activity.
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Approximate geolocation.
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Audio, electronic, or visual information voluntarily provided by you.
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Inferences.
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Sensitive personal information, where applicable.
These service providers may include our e-commerce platform, Shopify, payment processors, shipping and fulfillment providers, email and text-message service providers, customer support providers, analytics providers, fraud prevention providers, and product review providers.
These disclosures are made to enable those providers to perform services on our behalf.
How Long We Keep Personal Information
Our retention periods depend on the type of information, the purposes for which it is used, our business needs, and applicable legal requirements.
Generally:
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Order and transaction information, including contact, shipping, and purchase details, may be retained for as long as necessary to fulfill the order and for up to seven (7) years afterward to satisfy tax, accounting, legal, and business requirements.
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Account information may be retained while your account remains active and for up to two (2) years following your last activity, unless a different period is required by law or you request deletion where applicable.
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Marketing contact information and preferences may be retained until you unsubscribe. After you unsubscribe, we may retain your email address or phone number on a suppression list to ensure that we honor your opt-out request.
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Customer support communications, reviews, photographs, and videos may be retained for up to three (3) years, or for as long as a review remains publicly available, unless a longer retention period is required or permitted by law.
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Device and usage information collected through cookies and pixels may generally be retained for up to thirteen (13) months or for the duration of the applicable cookie or technology, subject to applicable law.
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Payment card information is generally processed by our payment providers and is not stored by Hair Queen LA, except where otherwise permitted or required by applicable law.
California Privacy Rights
Subject to applicable legal exceptions, California residents may have the right to:
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Know the categories and specific pieces of personal information we have collected about them.
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Know the categories of sources from which personal information is collected.
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Know the purposes for collecting, using, selling, or sharing personal information.
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Know the categories of third parties to whom personal information is disclosed, sold, or shared.
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Request deletion of personal information.
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Request correction of inaccurate personal information.
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Opt out of the sale or sharing of personal information.
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Receive equal treatment for exercising applicable privacy rights.
Because we use sensitive personal information only for purposes permitted under applicable law, we do not offer a separate right to limit the use of sensitive personal information where not required.
How to Exercise California Privacy Rights
California residents may exercise applicable rights by:
Email: info@hairqueenla.com
Phone: +1 (323) 327-5052
For requests to opt out of sale or sharing:
Your Privacy Choices:
https://hairqueenla.com/pages/data-sharing-opt-out
We may need to verify your identity before completing certain requests. We may verify your identity by matching information you provide with information we maintain, such as your email address, account information, or order details.
You may use an authorized agent to submit a request where permitted by law. We may require evidence that you authorized the agent to act on your behalf.
We will respond to verified requests within the time periods required by applicable law.
Complaints
If you have concerns or complaints about how we process your personal information, please contact us using the information provided below.
Depending on where you live, you may have the right to appeal a decision regarding your privacy request or submit a complaint to your applicable data protection authority.
For residents of the European Economic Area, information about data protection supervisory authorities is available through the European Data Protection Board:
https://edpb.europa.eu/about-edpb/about-edpb/members_en
International Transfers
Your personal information may be transferred to, stored in, or processed in countries outside the country in which you reside.
If we transfer personal information from the European Economic Area or United Kingdom to a country that has not been recognized as providing an adequate level of data protection, we will use appropriate safeguards required by applicable law, which may include the European Commission's Standard Contractual Clauses or applicable UK transfer mechanisms.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements, or privacy practices.
When we update this Privacy Policy, we will change the "Last updated" date at the top of this page.
We will provide additional notice where required by applicable law.
Contact
If you have questions about our privacy practices, this Privacy Policy, or your privacy rights, you may contact us:
Hair Queen LA
5363 Wilshire Blvd
Los Angeles, CA 90036
United States
Phone: +1 (323) 327-5052
Email: info@hairqueenla.com
For purposes of applicable data protection laws, Hair Queen LA is the data controller of your personal information where applicable.